Strengths And Weaknesses Of The New Zealand Owned And...

due to the fact that do not have the manufacturing, marketing or financing capabilities, but consumers who chose to find a ‘better’ alternative to Mountain Dew are less likely to switch back to the brand to fulfil wants and needs, as Six-Barrel products make a satisfactory substitute for traditional carbonated drinks. See the summarised strengths and weaknesses of this minor competitor below. Strengths and weaknesses: Six-Barrel Soda Strengths †¢ Niche market positioning †¢ New Zealand Owned and operated †¢ Healthier alternative †¢ Suitable substitute for big brand sodas †¢ Relatively expensive compared to big brands Weaknesses †¢ Low production capabilities †¢ Seasonal flavours (natural) †¢ Limited product range †¢ Tiny market share (No stats) †¢ Limited financing for innovation, technological developments, and, marketing Macro-environmental analysis PESTE Analysis Macro-environmental analysis focuses on those things which indirectly impact our market, people, the way business is done, and, the way the market is going to be shaped. This analysis uses a PESTE framework which investigates factors (or trends) with the potential to threaten the prosperity of or provide opportunities to the Mountain Dew brand; they are listed here in order on a scale of 1-5 by the likelihood of occurrence and magnitude of impact. Political Likelihood: 1 Impact: 4 Health trends in the marketplace are causing pressure to mount from the media and the public to bring about a 20% tax on fizzy drinks which,Show MoreRelatedHyundai : Hyundai Situational Analysis Essay3280 Words   |  14 Pageshas grown swiftly into a global auto industry powerhouse. But first and foremost, Hyundai is a New Zealand is a New Zealand company. All of Hyundai’s dealerships and heap office are 100% operated and owned by New Zealanders and that is something that the franchises prides themselves in and are very proud of (Hyundai Motors New Zealand, 2014). Hyundai are very aware of what it means to be a New Zealand company and are extremely dedicated to being a kiwi citizen and treating their customers with world-classRead MoreMarketing Report4012 Words   |  17 Pages1 Executive summary This marketing report for Whitcoulls calculates the businesses present situation by examining the threats, weaknesses, strengths and the macro environment. 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